Busy busy at the Wonder Lab

Our vision

Our world goes through a rapid process of digital transformation. In this process we often find that screens are the preferred agent to convey content. Don’t get us wrong here: We do love technology! But we struggle with the flatness of screens. They often lack the magic we strive for in our applications.

So we push ourselves to create digital experiences that are as connected and interactive as screen based technology but are also magical, social and tactile. Technology to cuddle, sense, pet and befriend. Go Wonder!

Our mission

To marvel and surprise. Actually, that’s all we want.

So together with various organizations we search for wondrous technical solutions that add that magical and tactile touch to education or entertainment.

Give us a call if you want to find out how we can help you discover and build what you need!

Go wonder: An expression of amusement over an apparently unexpected but predictable result (Wikitionary).

Our team

Bart van den Berg – general lead

Eric Jan Krupe – technical lead

Hanne Marckmann – creative lead

Jochem van Kranenburg – hard- & software

Maret van Esch – creative partner (Imaginarium)

Testing 1-2-3: Jochem en Eric Jan in action at the Rijkmuseum

Our flexibel team

Ine Keitz

With one sharp look at an animal, sketch, or vague idea, Ine’s brain starts to work and sewing patterns naturally form in her mind. Ine helps design unique custom Tellmies in wonderful shapes and fabrics that fit all the tech perfectly. Magic.

Studio Roodenburch

Recording, adjusting voices, directing, and mixing at various desired volumes. Maarten and Bram from Studio Roodenburch do everything for the perfect audio in our products. And they’re quick too! studioroodenburch.nl


One of our partners in crime for baking and installing smoothly running and vandal-proof firmware. Great team! elines.nl

Ina Groeneweg

Quick and skilled with needle and thread. Many Tellmies have passed through her hands. A valuable addition to our team!

Klaas van Rijn

Our regular partner for making the Wowbot and other hands-on tasks. Handyman!

Various Interns

We love supporting young talent with great ideas!

With intern Casper from the CMD program in Rotterdam, we worked on a concept for the blind and visually impaired in museums.

And Sanne from TU Eindhoven approached us for a talking stuffed animal in her graduation project for people with dementia. Who’s next?

Recording Tellmie ‘Puss’ for the Dutch Open Air Museum @Studio Roodenburch

Last but not least…

We treat both people and our planet with the respect they deserve and make sure we don’t delete some of the magic we want to add by creating the stuff we make. So we choose our materials carefully, locally if possible, and use responsible production methods. Moreover, you can sell our products back to us if you don’t need them anymore. We make sure firmware and furware get a second life in our other products or donate it to charity.

Updating software @Batavialand